The 2019 New York International Auto Show at the Jacob Javits Convention Center in New York City, amidst the gleaming display of automotive artistry, I had the privilege of sitting down with Halldora von Koenigsegg, the dynamic Chief Operating Officer of Koenigsegg Automotive. As one of the leading minds behind a brand synonymous with extreme performance and cutting-edge innovation, Halldora offered a fascinating glimpse into the journey, philosophy, and future of this iconic company.
The story of Koenigsegg Automotive is as remarkable as the hypercars it produces. Christian von Koenigsegg, driven by an unwavering passion for cars, embarked on an entrepreneurial journey that began with trading various items. This relentless pursuit of his dream—to build the ultimate car—culminated in the founding of Koenigsegg Automotive. Over the past 25 years, the company has evolved into a beacon of innovation and performance, proving that dreams, when paired with relentless determination, can lead to extraordinary success.
Looking ahead, Halldora revealed exciting plans for Koenigsegg’s next chapter. The brand is set to unveil a new business line at Geneva 2020: a higher-volume car priced at a third of the cost of their current models. This new vehicle will incorporate the revolutionary Freevalve technology, a groundbreaking advancement that eliminates traditional camshafts for more efficient engine performance. “This represents a significant shift,” she explained. “It’s not just about building exceptional cars but also making our technology accessible to a broader audience.”
The interest from other manufacturers in Koenigsegg’s innovations is growing. While the company has primarily focused on its own production, it is now exploring opportunities to support other automotive brands with its cutting-edge technology.
Halldora emphasized the importance of relationships in Koenigsegg’s success. She spoke passionately about the Jesko, a car named in honor of Christian’s father, Jesko von Koenigsegg. This tribute underscores the company’s deep-rooted values of family and legacy.
Koenigsegg’s choice of Manhattan Motor Cars as a dealer further reflects their commitment to strong partnerships. Halldora praised Brian and Miles from MMC as “excellent ambassadors for Koenigsegg,” embodying the brand’s vision and values.