When Worlds Collide: Working with Roi on a Wolford Campaign

July 18, 2024
July 18, 2024 jason

Every so often, life offers up moments that feel like a cosmic alignment—a perfect blending of passions, history, and artistry. That’s exactly what happened when I had the chance to collaborate with my childhood friend, Roi, on a Wolford campaign. It was a “when worlds collide” experience in every sense of the phrase.

Our adventure began on Long Island, where we set out to find a quiet slice of beach for the swim portion of the campaign. The setting was pristine, with soft sands, gentle waves, and just the right amount of breeze to add movement to the shots. The location felt like an extension of our creative vision—a place where natural beauty could seamlessly amplify the elegance and versatility of Wolford’s swimwear line.

Working with Roi wasn’t just nostalgic; it was energizing. Being part of his production team turned what could have been an ordinary workday into an effortlessly fun and inspiring collaboration. Roi has this unique ability to foster an environment where everyone feels both valued and focused. That synergy was palpable as we all locked into the same creative rhythm, letting our ideas flow freely and building off each other’s energy.

The day was filled with laughter, mutual encouragement, and those rare moments of unspoken understanding that only lifelong friends share.

By the end of the day, we had captured some truly stunning visuals that spoke to the essence of the campaign. But more than that, the experience reinforced the beauty of collaboration—how working with people you trust and admire can elevate both the process and the final product.

This project wasn’t just about showcasing swimwear; it was a celebration of artistry, friendship, and the magic that happens when worlds collide.

Gear Used

Camera – Sony a9
Drone – DJI Mavic
Links for all of Jay’s commonly used photo gear!

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